Small Object Large Subject

Small object,

large subject

If we are what we consume, then what claim does the availability and widespread popularity of the following products make about contemporary American society? Select one item from the list below and analyze in four paragraphs what and how the item comments on cultural values. In paragraph 1, state the claim that the presence and existence of the product asserts. In paragraphs 2 and 3, use identifying and descriptive language from the product or its promotional materials, personal experience, and research as supporting data. In paragraph 4, explain what warrants (i.e. commonly accepted beliefs or cultural values) the producers assume or anticipate about American consumers.

Red Bull

decaffeinated beverages

gift cards

iPods

laptop computers

video cameras in phones

antibacterial soap

alcohol-free beer

Response on laptop computers:

The fact that the laptop computer exists represents that Americans are constantly striving to advance technology.  We as Americans are never satisfied, and always need to have something smaller, faster and better quality.  A popular song that represents this mindset of Americans is "Stronger" by Kanye West. The lyrics read, "Longer, better, faster, stronger, now that that don't kill me, can only make me stronger, I need you to hurry up now, because I can't wait much longer."   Further, having the next best thing is associated with being cool, or popular. Convenience is a goal and a priority too.  Laptops are convenient not only when traveling but also when utilizing the internet.

Laptops are popular in America because they can be brought anywhere without much effort by the consumer.  This is a reflection of the craving for convenience by Americans. People no longer have to sit in one spot in order to access their computers.  Laptops are chargable and portable.  Further, most laptops come equipped with wireless internet capabilities, which creates even more freedom.  McDonalds, Starbucks, Borders and other corporations are advertising free wifi-hotspots so people will take their savvy machines with them.  Nowadays, mini laptops and extremely thin and light models are being invented as well.

Our culture is very materialistic.  People are satisfied for a few brief minutes before their attention is lost and is aimed at the next new thing.  Computers have not always existed, but since they have been developed, manufacturers have competed to create the alleged next best thing. It is a reflection of the attitude and materiality of Americans.  People want to fit in, and represent themselves as technologically and socially up to speed.  Laptops enable this system.  Users may also show off their gadgets in different colors, making a fashion statement to those around them.

Manufacturers know just how much Americans strive for convenience acceptance.  They know that if they advertise a bulky, heavy computer, versus a lightweight flat-screened laptop, the laptop will receive much more positive attention from consumers.  Our culture is involved in a technological revolution.  Manufacturers are in extreme competition with each other because of the unsatisfied appetite of Americans.