Tuesday, September 6, 2011

Inventing Emily C- Pantene Analysis

The commercial includes a scene in which a butterfly emerges from a chrysalis.  This scene is flashed briefly as the deaf girl is competing in the classical music competition.  During the scene, the butterfly engages in flight, freely, into nature.
In my opinion, the butterfly scene is extremely metaphorical.  It represents freedom and growth, mirroring that of the deaf girl's.  As this handicap girl competed she was "breaking out" of her confining comfort zone. The deaf girl was flourishing and "shining" at last.

2 comments:

  1. I have two questions for you, Emily. Does it matter -- or does it figure into your interpretation -- that the butterfly is the corporate logo for Pantene? And secondly, why did you decide to punctuate certain words with scare quotes above? What makes those terms so distinguished and what do the quotation marks signify? (Thanks!)

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  2. I think the fact that the butterfly is the corporate logo for Pantene, just hits home the connection between the storyline, and the goal of advertising. On another note, I punctuated "breaking out" because it is a pun, a metaphor, relationg the deaf girl to the butterfly breaking out of a chrysalis. I punctuated "shining" with quotes because of the lightning reference in the poem. Also, Pantene advertises healthy shining hair. The quotes emphasize the connection and importance of the words included in the quotes.

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